Thursday, February 19, 2026

A Game of Thrones - Two Observations on Season 2

 

Building Identity Before Capacity: Leadership Lessons from Game of Thrones



I'm rewatching Game of Thrones—Season 2—and the patterns are impossible to ignore. What looks like drama on screen is actually a masterclass in power, identity, and the cost of waiting for permission.


Observations:

Catelyn Stark Wasn't Stupid—She Was Human in a World That Punishes Emotion

Lady Catelyn is easy to criticize. Capturing Tyrion Lannister? That ignited a war. Refusing to kill Jaime when she had leverage? That cost the North dearly.

But she wasn't stupid. She was emotional in a world that punishes emotion.

Capturing Tyrion was maternal rage—she wanted justice for Bran. Refusing to kill Jaime was maternal desperation—she believed it would save her daughters. Both moves were deeply human. Neither was strategic.

Ned Stark loved her because she balanced his rigid honor with warmth and love. But here's the brutal lesson: love without power is weakness. Good intentions without leverage get you killed.

Catelyn operated from the heart in a game governed by calculation. She paid the price.


Khaleesi's "Premature" Attitude: Building Identity Before Capacity

This is where it gets interesting.

Daenerys Targaryen has an attitude long before she has power. In Season 2, her dragons are babies—useless in battle. She's been betrayed, abandoned, starving in a desert city with a ragtag band of followers. She has no army. No resources. No leverage.

And yet, she demands. She speaks like a queen. She expects obedience.

To everyone around her, she looks arrogant. Delusional, even.

But here's the insight: she's building identity before capacity.

Most people wait until they're powerful to act powerful. By then, it's too late. The identity never forms. Dany's "arrogance" isn't arrogance—it's rehearsal. She's practicing being a queen when she has nothing but three baby dragons and a burned-out city.

It looks stupid now. But when the dragons grow, her identity is already formed. She doesn't have to become a leader in that moment—she already is one.

This is the pattern most people miss: you don't wait for power to act powerful. You rehearse power so that when capacity arrives, identity is already in place.


The Pattern

  • Catelyn loved without power → destroyed.
  • Dany built identity before power → conquered.

The difference? One waited for circumstances to change. The other changed herself first.

When people call your confidence premature, when they say you're acting above your station, when they tell you to "wait your turn"—they're revealing their own strategy: wait for permission.

But permission never creates power. It only recognizes power that's already been built.

The dragons are always small at first. The question is: are you rehearsing victory while they grow, or waiting until they're fully grown to start?

The attitude isn't arrogance. It's preparation.

Philosophy

Seneca was not merely a philosopher — he was a statesman, dramatist, and advisor in the brutal courts of imperial Rome. He wrote under pressure, under scrutiny, and often under threat. Yet his words remain startlingly alive.

There is a clarity in him — a fierceness without noise. He does not flatter the reader; he calls them upward. His wisdom is disciplined yet tender, demanding self-mastery while reminding us of our vastness and mortality. 

Enjoy. 


Lucius Annaeus Seneca


The wise person, and likewise the seeker after wisdom, abides indeed within his body, yet with his better part is absent, turning his thoughts to higher things. Like one sworn into service, he thinks himself well paid if he but remains alive, and, due to his training, has neither love of life nor hatred of it, but endures this mortal time, though he knows of richer things to come.

Do you forbid me to gaze upon the universe? Do you pull me back from the whole and confine me to the part? Am I not to ask what are the beginnings of all things? Whose hand shaped the world? When all things were merged into one and weltering in inactive matter, who separated them?

Shall I not ask who is the craftsman of the universe itself? By what plan such vastness came to be ordered and regulated? Who collected what was scattered, separated what was mingled, apportioned visible form to all that lay in one vast and shapeless mass? What is the source of the mighty light that is shed upon us? Was it fire, or something brighter than fire? Shall I not ask these things?

Am I not to know whence I have descended? Whether I shall see this world but once, or be born many times? Where I shall go when I depart? What abodes are waiting for my spirit when it is released from the slavery of human life? Do you deny me my share of heaven — which is to say, do you bid me live with eyes cast downward?

Too great am I to be slave to my body; too great is that for which I was born. I regard the body as nothing but a shackle fastened around my freedom.

Therefore, I set it in the way of fortune as a hindrance, and do not allow any hurt to pass through it to me. This is the only thing in me that can suffer injury; in such vulnerable quarters does my free mind dwell. Never will this flesh compel me to cowardice; never to pretenses unworthy of a good person; never will I tell a lie merely to honor this paltry body of mine. When I see fit, I will break off my alliance with it; and even now, while we adhere to one another, that alliance will not be of equal standing: the mind will draw every privilege to itself. Disregard for one’s body is certain liberation.


You have plenty of spirit, I know. Even before you began to equip yourself with the teachings that bring health and conquer adversity, you felt that you were doing quite well against fortune — and all the more after you came to grips with it and tested your strength. One can never be sure of one’s strength until numerous difficulties have appeared on every side, or indeed until the moment when they have come quite close.

That is the way for the true mind to prove itself — the mind that yields to no judgment but its own. Fortune tests the spirit’s mettle. A boxer who has never suffered a beating cannot bring bold spirits to the match. It is the one who has seen his own blood, who has heard his teeth crunch under the fist, who has lost his footing and found himself spread-eagled beneath his opponent — the one who, though forced to yield, has never yielded in spirit, who after falling rises fiercer every time — that is the one who goes to the contest with vigorous hope.

Pursuing the analogy: just so has fortune often had the upper hand with you, and yet you have never surrendered. You have jumped up and stood still more boldly on your feet. For courage increases when it meets with a challenge.

All the same, accept from me, if you will, some few words to help you strengthen your defenses. More things frighten us than really affect us, and we are more often afflicted in thought than in fact. I mean this not in a lofty Stoic sense but in a simpler way. It is, of course, our belief that all those things that wring sighs and groans from people are minor matters and not worth deep distress.

But let us skip those great words — although they are true. My advice to you is this: do not be miserable before it is time. Those things you fear as if they were impending may never happen; certainly they have not happened yet. Some things torment us more than they should, some sooner than they should; and some torment us that should not do so at all. Either we add to our pain, or we make it up, or we get ahead of it.


I swell — I exult — I shake off my years and feel again the heat of youth each time I learn from your letters and from your actions how far you have surpassed even yourself. For you broke from the pack some time ago. If a farmer takes delight when a tree bears fruit, if a herdsman is pleased when his animals bear young, if one who sees a protégé reach adulthood feels as if it were his own coming of age, then how do you think a person feels when he has guided someone’s intellectual development and sees that immature mind grown up all at once?

I claim you as my own; you are my handiwork. It was I who laid hands upon you, having seen your potential, and encouraged you, set you in motion, and did not let you slow down but continued to spur you on — and I am doing that even now. But now I cheer you in the race, and you in return cheer for me.

“Why say more?” you ask. “I am willing all the time.”

That is most of it — and not only half, as the saying goes, “Well begun is half done.” This is something that depends upon the mind; so when one is willing to become good, goodness is in large part achieved.

Do you know what I mean by a good person? One who is complete; one who has been perfected; one who would not be made to do wrong by any force or any stricture. I foresee that you will be this good person, if you persevere, if you press on and make all your actions and words cohere and fit with one another, all struck from the same mold. If the actions are inconsistent, the mind has not been set to rights.


An excellent way to become acquainted with the two functions of your mind is to look upon your mind as a garden. You are a gardener, and you are planting seeds — thoughts — in your subconscious mind all day long, based upon your habitual thinking. As you sow in your subconscious mind, so shall you reap in your body and environment.

When your mind thinks correctly, when you understand truth, when the thoughts deposited in your subconscious mind are constructive, harmonious, and peaceful, the hidden power within you responds and brings about harmonious conditions, agreeable surroundings, and the best of things. When you begin to govern your thought processes, you may apply the powers of your inner life to any problem or difficulty. In other words, you consciously cooperate with the finite power and the governing law that orders all things

Conclusion:

And consider how he left this world.

Seneca did not merely write about courage and indifference to fortune — he was commanded to take his own life by Emperor Nero, and he met death with the same composure he preached. Calm, deliberate, unwavering. His final act was not a contradiction of his philosophy, but its fulfillment. (See image above after he cuts his own veins open.) 

He died as he had lived — governed by reason, not fear.

That is his legacy: not words alone, but a life — and a death — that proved them true.

Sam Madlala 

Saturday, February 14, 2026

The Sovereign Edge — #1

The Sovereign Edge — #1

Words from the winners. Insights for the builders.



The right direction in life is full of painful rejections, you should actually be concerned if the journey doesn't hurt at all. — Orange Book, Twitter


The most productive periods of your life in terms of original ideas and initiatives were probably when you were lonely, broke, with no one to believe in you, and no one to support you, that’s when you grew the most, because you had no other choice: these moments of despair are actually opportunities, you just need to recognize them and use them to your advantage. — Orange Book, Twitter


Be mentally and physically… warriors. Lift heavy weights and run long distances, in the gym and in your mind. Many tasks you’ll be asked to perform early in your career will be tedious. Don’t do what you are asked to do, but what you are capable of doing. Think of it as boot camp before being sent to battle, as there are millions of other warriors fighting to win the same regions of prosperity. Get strong, really strong. You should be able to walk into a room and believe you could overpower, outrun, or outlast every person in the room. — Twitter


Vince Lombrardi’s most famous line is “Winning isn’t the most important thing, it’s the only thing.” That is not the Lombardi line I love. When Lombardi left the Green Bay Packers, where he’d won all of his championships, and went to an also-ran-team, the Redskins, he was loved and feared by players. Larry said, “He came in and made the following short speech: “Every team in the National Football League has the talent necessary to win the championship. It’s simply a matter of what you’re willing to give up.” Then Lombardi looked at them and said, “I expect you to give up everything,” and he left the room. Winning is a habit. Unfortunately, so is losing. Sure, there is the talent, but there also has to be the will. Give me human will and the intense desire to win and it will trump talent every day of the week. — Julian Guthrie

 Note: I love this perspective — truly. Where there’s a will, there’s a way. Will your goals and desires into existence by simply refusing to back down. Remember: Working hard eliminates fear and anxiety. And remember too, that: "The life You Want is full of challenges that you Do Not Want." Get down to work. 


You don't look like your goals. You look like your habits. Effort never lies. — Twitter


If this added value to your week — bookmark this post or drop your email in the comments and I'll send next week's issue directly to you.

See you next week. Keep building. 🔥

— Sam

Monday, February 2, 2026

The Challenge with Everyone Starting a Side Hustle

 For: Management & Project Managers




I've been observing our mission to ignite agency with participants through side hustles, and I wanted to share some thoughts on how we might strengthen our approach. This comes from a place of learning and reflection, not criticism.

Starting a side hustle is essentially starting a business. I don't claim to be better than most Enviro Champs. But I have exposed myself to more business books and tried more ideas than most participants. Thus far, I've failed for 5+ years, but what has been working—or what I'm naturally drawn to—is investing my money (capital).

This short diagnosis focuses on different temperaments and offers a contribution toward avoiding the mistake of placing 1,000+ people into the single category of "start your own side hustle."

Two Frameworks to Guide Participants Better

1. The Four Quadrants (Robert Kiyosaki)


E = Employee → S = Self-Employed → B = Business Owner → I = Investor

Our current approach: Get everyone toward S (self-employed side hustles)

Better approach: Help participants identify where they naturally fit, then coach accordingly. (Needs more effort, of course.)


2. Leverage (Naval Ravikant)



Three types of leverage to build wealth:
  1. Labor: Other people working for you (e.g., to scale factory outputs or manufacturing goods). Still works, but complicated + you need loans to begin.
  2. Capital: Money working for you. Investments, assets, things that generate returns while you sleep. Powerful but you need money to start.
  3. Code/Media: Software you write once and sell forever. Content you create once and distribute infinitely. This is the new leverage, and it's the most accessible. Products with no marginal cost of replication. But also highly competitive.

Real Examples from Our Programme

Example 1: The Artist's Girlfriend (Imbali - strategic employee) 

I bought paintings from a guy in Imbali (not in SEF). His girlfriend (in SEF) showed me his work.

Current pressure: She's trying to compete selling hot dogs and perfumes.

Better fit: Become his employee/marketer—create online content that attracts buyers. For every sale, she reports shared profits on the SEF Monthly Income Tracker because she's directly involved. This is labor leverage.


Example 2: Ayanda Zondi (Plumber - Self-employed) 

Currently under SEF but also self-employed. Posted on DUCT socials.

Next level: Train 2+ ECs on his methods and 1 marketer. They become his labor. He becomes a business owner whose income doesn't stop when he's absent. Each trained EC reports individual profits from jobs they assisted on. This is business ownership.


Example 3: My Investing (Capital Leverage)

Current monthly income (from dividends): $2.45 Real-Estate Fund + $0.50 Microsoft = ~R53/month.

Not impressive. Wouldn't make the Profit Leaderboard top 10. 

But: In 5 years of consistent feeding, that R53 becomes R500-R800/month. This is capital leverage. Feed your investments for the first half, they'll feed you in the second half.
I'd do terribly selling hot dogs or plumbing—not my temperament.  

My Porfolio + Individual Companies that are Growing.


The Reality Check

Mission: All 1,000 ECs start businesses

Problem: I still struggle to support my neighbor selling eggs (R90 for 30) when Checkers sells them for R69 plus discount cards, plus I get everything else I need in one trip. Efficiency wins.


Suggestion

Don't force everyone into self-employment (Quadrant S).

Instead:

  • Identify temperaments: Who's a natural employee? Business builder? Investor?
  • Match strengths to quadrants: Some thrive as skilled laborers in someone else's business. Some build teams. Some deploy capital. 
  • Expand "side hustle" definition: Include collaborative ventures (artist + marketer), apprenticeships (plumber + trainee), and capital deployment (investing stipends)

The goal isn't 1,000 hot dog stands. The goal is 1,000 people achieving self-reliance through income leverage that fits their temperament —while learning business skills, artistry, and value creation."

I hope this helps. 

Sam Madlala

Thursday, January 1, 2026

2025 Powerful Insights

 


2025 Powerful Insights 

Read more books than those who have a formal education, developing this into a lifelong habit. — Robert Greene


Please, read books. Not just captions, or carousel posts, or what made it to the top of your feed. Read books. Long ones. Complex ones. You cannot build a mind with weight on the back of social media ephemerals. Intellectual depth demands patience. — Twitter


You don't look like your goals. You look like your habits. Effort never lies. — Twitter


Do so much work it would be unreasonable that you don’t succeed. — Alex Hormozi


The old paradigm: go to a good school, get a degree and get a good job... is dead. The new paradigm: find your purpose, start a company, create and lead is our future. Entrepreneurship is the only future career. — Peter H Diamandis


The most productive periods of your life in terms of original ideas and initiatives were probably when you were lonely, broke, with no one to believe in you, and no one to support you, that’s when you grew the most, because you had no other choice: these moments of despair are actually opportunities, you just need to recognize them and use them to your advantage. — Orange Book


“The hardest thing to teach a student—and the hardest thing to believe consistently—is that there is nothing ‘out there’ to go and get. There is no part, no career, no opportunity for which you should be searching and scrounging and coveting. All of the preparation is within, and you keep yourself mentally and physically fit; you remain generous with yourself and others; you stay deeply in study about your craft. Whatever is yours will then arrive.” — Marian Seldes


"Evil is whatever distracts.” — Franz Kafka


“Hell is other people.” — Jean-Paul Sartre


How to win at life

  1. Commit to doing a hard thing
  2. Do the hard thing
  3. Feel good about doing the hard thing
  4. Become someone who enjoys doing hard things

Mark Manson


Unhealthy addictions happen when you have too much free time and not enough purpose; no one who has a clear idea of where they want to be ten years from now would voluntarily reduce their chances of success. — Orange Book


Even if not everything that we have learned is explicitly used, the accumulated knowledge gives a hidden resonance to our words, and this fullness earns the confidence it inspires. It is a great secret: to give radiance to an idea through the twilight that surrounds it. It is a further secret to preserve its power of convergence in spite of that radiance.

What you have failed in now will prepare you to succeed in something else—to succeed, ultimately, in the way that everyone who is worth anything, and who truly persists, is sure to do. — The Intellectual Life


Acting with Power: ⭐⭐⭐ ****“In the theater, what it means to give a powerful performance is to accept and own the truth of what it means to be a human being: to be strong and weak, accomplished and fallible, powerful and powerless, all at once. This, actually, is the challenge that professional actors face every time they get in character. To play any part authentically, an actor must accept the character without judgment. And this is true for the rest of us as well. By accepting that each of us is all of these things, by learning to value all of these truths and show all of these sides of ourselves when appropriate, and by handling our mistakes with grace and equanimity, we become more resilient, less ruled by shame and self-loathing, and, ultimately, more powerful. Ironically, this is where authenticity comes from: not trying to be more yourself, but learning to accept more of yourself.” — Deborah Gruenfeld


2025 Best Writings: In here you’ll find book summaries, quotes, and powerful paragraphs similar to the above. Approach it with a notebook. IT’S POWERFUL.

Sam Madlala

Leave a comment ⭐

Tuesday, December 30, 2025

My Kind of Writing -- "Repetitive Affirmation Creates Belief" - by Alex Brogan

 


Repetitive Affirmation creates belief. Beliefs become conviction. Then things begin to happen.

Most people wait. They’re passive observers of their own lives. They think beliefs just happen to them. They don’t.

Your beliefs are not random. They’re deliberately constructed. Either by you or by others. The person who controls your affirmations controls your future.

Look at the most successfull people. They didn’t stumble into conviction. They hammered it into existence through daily ritual. They said the same things to themselves over and over until the impossible became inevitable.

The average person’s mind is a battlefield of conflicting affirmations. One day they’re worthy. The next they’re not. One day then can. The next they can’t. This mental chaos produces exactly what you’d expect — nothing.

Conviction isn’t born from variety. It’s born from repetition. The same words. The same thoughts. The same images. Day after day after day.

Most people’s self-talk sounds like this: “I hope this works.” “Maybe I can.” “Let’s see what happens.” This is the language of the spectator, not the participant.

The conviction-builder speaks differently. “This will work.” “I can.” “This is happening.” — Simple, direct, absolute. No hedging. No escape hatches.

The most dangerous affirmation is the one you don’t know you’re making. The unconscious one. The one that runs in the backround while you sleep. These are the affirmations installed by others that you never chose.

Your job isn’t just to create new affirmations. It’s to find and destroy the old one’s. The ones sabotaging you silently.

Most people try positive thinking for a day. Then quit when the universe doesn’t instantly rearrange itself. This isn’t magic — it’s agriculture. You plant. You water. You wait. You harvest.

The gap between affirmation and manifestation is filled with one thing: persistent action. Belief without action is fantasy. Action without belief is drudgery. Together, they’re unstoppable.

-- Alex 

4 Books on Identity, Freedom, and Becoming



4 Books:

✅1. James Dale & William Rees — The Sovereign Individual (1997)
✅2. Alexandre Dumas — The Count of Monte Cristo (1844)
✅3. Peter Attia — Outlive: The Science & Art of Longevity (2023)
✅4. Anna Lembke — Dopamine Nation (2021)


Theme:

Humans never genuinely pursue happiness; they only pursue relief from uncertainty. Happiness emerges momentarily as a byproduct whenever uncertainty briefly disappears.

Here's a glimpse of each book. The order is deliberate. The Sovereign Individual takes the crown for most compelling, powerful, and urgent for an eagle-minded person.

1. James Dale & William Rees — The Sovereign Individual (1997) ⭐

Rees and Davidson argue that the Information Age rewards those who master digital tools and reject dependence on traditional institutions. The sovereign individual is not employed—they own skills, assets, and leverage that transcend geography and government control. Digital literacy is not optional; it is the dividing line between those who thrive in the new economy and those left behind. Code, networks, and portable expertise become the foundation of freedom, replacing physical capital and institutional credibility. The book's core insight: your ability to operate independently in a digital world determines whether you command your future or remain subject to forces beyond your control.


2. Alexandre Dumas — The Count of Monte Cristo (1844) ⭐

Edmond Dantès is a young sailor on the verge of marriage and promotion when jealous rivals falsely accuse him of treason. He is arrested on his wedding day and thrown into the Château d'If, a fortress prison, where he is forgotten for fourteen years. But Dantès does not merely escape—he vanishes completely, shedding his former self to construct something new. With the help of a fellow prisoner, Abbé Faria—a brilliant scholar and polymath—he educates himself, discovers a hidden treasure, and emerges as the wealthy, calculating Count of Monte Cristo. His transformation from naïve sailor to aristocratic mastermind happens in isolation, beyond society's gaze and judgment. The lesson is profound: true reinvention requires withdrawal from the world that defined you. You cannot rebuild your identity while still performing for the audience that expects the old version. Dantès emerges not as a reformed version of himself but as an entirely different being—wealthier, wiser, and unrecognizable. To disappear is to reject continuity with your past self and create the conditions for radical transformation.


3. Peter Attia — Outlive: The Science & Art of Longevity (2023) ⭐

Attia dismantles the illusion that health is intuitive or self-evident. Longevity requires measurement: blood markers, metabolic data, strength metrics, sleep quality. What you don't track, you cannot improve. Most people drift through life reacting to symptoms rather than optimizing inputs, and they pay for this neglect in their final decades. Attia's framework is simple but uncompromising: if you want to live well at 80, you must behave like an athlete at 40. Tracking is not obsession—it is clarity. It converts vague intentions into actionable data and forces confrontation with reality rather than hopeful assumptions.


4. Anna Lembke — Dopamine Nation (2021) ⭐

Lembke reveals that modern life is engineered to exploit our dopamine systems, turning normal people into addicts—not to substances, but to behaviors: phones, food, validation, comfort. She introduces the brain's pain-pleasure balance: every intense pleasure (porn, binge drinking, social media) is followed by an equal and opposite pain (guilt, craving, emptiness). The bigger the dopamine spike, the deeper the crash. The escape is not moderation but radical honesty about what controls you. Most people deny their dependencies because naming them demands change. Lembke argues that breaking free requires confronting the truth without euphemism: you are addicted, it is harming you, and only complete transparency (with yourself and others) creates the conditions for recovery. Dopamine-driven cycles thrive in secrecy and self-deception; they collapse under honest scrutiny.


These four books shaped how I think about freedom, health, and identity. If you read one, make it The Sovereign Individual. If you read all four, read them in this order.

Sam Madlala

A Game of Thrones - Two Observations on Season 2

  Building Identity Before Capacity: Leadership Lessons from Game of Thrones I'm rewatching Game of Thrones —Season 2—and the patterns...